Posted by: sycamorechamberofcommerce | May 2, 2017

Greenfield Creative

Greenfield Creative Brings Big Ideas and Creative Marketing Expertise from the 63rd Largest Company in the World to the Smallest Town on Route 64

Clare, IL–Although there are many things one might expect in Clare, Illinois – farmland, semi-trucks, chickens, grain elevators – one thing that may be unexpected is a creative marketing company with a co-founder who left one of the largest companies in the world for the opportunity to work with his wife everyday.  Yet, that is exactly what you will find since the Boyntons, happily married for over 22 years, opened Greenfield Creative on February 1, 2017.

“There are mornings when I wake up and have to blink twice,” laughed Maria Boynton, managing partner and Creative Director.  “I never expected to live in Clare again after leaving for college in 1988, yet…here I am.”

“We moved back to Clare in 2011 after Maria’s grandfather, Robert Pearcy, passed away,”  Denny explained.  “It was important to her family that the family home stay in the family.  Since neither Maria nor I were tied to a physical locations with our employment, we were in the perfect position to make that happen – and here we are.”

“For the duration of my employment at Microsoft, I worked from my home office when I wasn’t traveling,”  added Denny.  “I am doing that again, but this time with a focus on my local community and with Maria.  It’s a win-win.”

“My grandmother was born in our home,” Maria said, “and our daughter’s bedroom was my great-great-grandmother’s bedroom as well.  I feel a deep sense of belonging to this area, to this community.  Though I am surprised that this is where my life has taken me, I can’t imagine it any other way.”

After graduating from Sycamore High School in 1988, Maria when on to pursue both a B.A. in Corporate and Organizational Communications and an M.A. in Communications Theory from Northern Illinois University.  She has over twenty years of experience in communications, advertising, design, and marketing.  She worked for several large corporations in health care and manufacturing verticals, as the director of Community Engagement for local public radio stations WNIJ and WNIU, and owned a promotional products and apparel business in St. Louis.

Denny Boynton also received a B.A. and M.A. from NIU and has been working in the software and information technology field for the same amount of time, most notably leading the Enterprise Architecture team at Anheuser-Busch and as a Senior Technical Evangelist for Microsoft Corporation over the past ten years.

Denny and Maria are passionate about bringing the expertise and skills they have refined over the last 20 years to local companies through Greenfield Creative.

“It happens all the time,” said Denny. ” A meeting takes place, sales are down, and management wants to know why.  They start of throw money into advertising and, frequently, unless the company is large enough to have a marketing department, the responsibility falls to someone in the company who doesn’t necessarily have the knowledge or experience to be successful in leading the marketing effort and measure the results.  It is hard to correlate successful expenditures of marketing dollars with increases or declines in business without a clear plan.”

Greenfield Creative (greenfieldcreative.com) is simply a one-stop marketing resource for businesses.

“When somebody gets put in charge of marketing with little or no experience – they don’t even know where to start and have tremendous pressure to succeed,” said Maria, “without a clear cut understanding of what ‘success’ in that context even means.  Trying to maintain brand standards across media while making up success metrics on the fly…it can by dizzying.”

Greenfield Creative offers services in strategic marketing planning, graphic design, copywriting and editing, web and online development, social media management and promotional product and apparel sales.

“We offer a variety of marketing and creative services so clients don’t have to worry about managing projects across multiple agencies,” Maria explains.  “We like to keep things simple.  If you do business with Greenfield Creative, it’s the only stop you’ll have to make.”

Based in Clare, Illinois Greenfield Creative is a full-service marketing and advertising creative agency providing high-quality services to businesses of all sizes and verticals.

Contact Denny Boynton, Director of Digital and Online Services
P.O. Box 23, Clare, IL 60111
Phone:  815-901-3403
email:  denny@greenfieldcreative.com

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